Laura Williams.
Product Designer.

I get excited about solving problems and working toward those Ah-ha! moments when creating effortless user experiences.

About Me

Infyniti UI

Redesigning light therapy for effortless treatments

PetLight Website

2024 – Vet clinic website redesign

UX Wizards Website

Summer 2021 – UX community website redesign

Other Projects

These are some of my more minor design work. View project details by clicking on the project’s button.

UXW Cloud Sticker

Sticker design

Mobile UI Design

Subscription manager concept

UXW Overlap Sticker

Sticker design

Symposium Poster

Poster design promoting a panel discussion at a symposium in Taipei, Taiwan.

Social Media Posts

Graphic design for social media

UX Wizards Hierarchy Proposal

Organizational presentation

For illustrations I’ve done, please go to About Me: Illustrations

Cloud Sticker

I was recruited by the UX Wizards’ Merch Team to design a couple stickers that would be sold on their new Ko-Fi Page. The money earned would be used to cover our Zoom account and other costs of running the group.

Gather Inspiration > Sketch > Design > Ideate > Iterate > Finalize

Gather Inspiration

First, another designer and I assembled examples of stickers on Pinterest that resonated with us.

The simple but heavily-outlined illustration style really stood out to me and I thought it would be fun to try out.

Sketch

I got to sketching ideas using the Procreate app.

Design

I used Adobe Illustrator and started creating elements that could represent UX, design, interfaces, and magic.

Ideate

Different versions of the design were made.

Iterate

Unsure which style to go with, I reached out to people I saw in my UX Wizards’ meetings and online events. I also thought this would get our members excited to see what was in the works.

It was a close call but overall more people liked the third option: Pointy W, Pointy Z.

Finalize

We finished the design and ordered from StickerMule during their deal.

Results

The listing went up on the Ko-Fi Page and advertised on the UX Wizards Instagram. We made a 55% profit margin.

– end –

Overlap Sticker

Gather Inspiration > Design > Ideate > Finalize

Gather Inspiration

First, another designer and I assembled examples of stickers on Pinterest that resonated with us.

I wanted to make one that was really colorful and graphic, to stand out from the other sticker ideas we were creating. I was also leaning towards making one that was just a wordmark of the group name – a graphic way to write “UX Wizards” that could appeal to all members.

Design

With inspiration ready, I had a clear concept in mind: writing UX Wizards in colorful overlapping letters. Having never made my own typeface before, I soon learned that the letter “S” is quite challenging to make because it cannot be the same width the entire way without being tall.

Ideate

After I figured out the overlapping and letter shapes, it was time to figure out colors. I started out with colors in the community Brand Guide, but there wasn’t enough variation and overlap in colors.

Ultimately I settled on a variation of the brand’s colors, choosing deeper tones that grounded the letters more and gave a more gender-inclusive vibe.

It still felt like it needed something special. A little *magic*.

I added stars and played around with where they went. I asked around some and most liked the three stars over the D.

Finalize

We finished the design and ordered from StickerMule during their deal.

Results

The listing went up on the Ko-Fi Page and advertised on the UX Wizards Instagram. We made a 55% profit margin.

– end –

UX Wizards Hierarchy Proposal

While not a design-specific project, I included this to showcase my operational planning and communication skills.

Problem

The goal of this project was to propose an organizational hierarchy to members of the UX Wizards’ Leadership Team.

The community had grown rapidly as a result of Covid-19 quarantining, when UX enthusiasts around the world were turning online to find ways to connect with others.

The Leadership Team could feel the aftereffect of said growing pains:

there were more volunteers than we could handle
important information wasn’t getting to everyone it needed to
duplicate efforts were being made to fix problems that arose

As a result, loyal volunteers felt unsupported, frustrated, and burnt out at times.

Solution

I drafted a proposal for an organization hierarchy, in the form of a presentation I created in Adobe XD. Below is the recording of my presentation (42:17).

Framework

A few members had already made efforts towards this solution. I took into account their ideas, and merged them where possible with my experience as a member of Alpha Phi Omega (APO).

APO is a co-ed fraternity that centers around Community Service and having been an involved member I could recall the organizational hierarchy it had. “Be a leader, be a friend, be of service.” I felt the APO motto strongly reflected the values of UX Wizards.

Result

After the presentation, we waited a week to spread the word and allow for questions, feedback, and edits. Overall feedback was positive so after the grace period we immediately started implementing the new structure. Leads were given official titles and had teams that reported to them, and a new officer was added to the Wizard Council, the Executive Board.

Implementing a hierarchy benefitted the community by improving communication, defining responsibilities, and allowing us to better serve our members.

– end –

Mobile UI Design

Subscription manager concept

Concept 1: Dark Theme

Concept 1 reimagines subscription tracking utilizing a dark mode interface. I wanted the visual direction to include vibrant accents, playful vector illustrations, and sharp typography for an energetic yet professional tone.

This version introduces category filters (Entertainment, Productivity, etc.) and highlights auto-renewal statuses to help users make smarter spending decisions.

Design Highlights:

Bold contrast and vibrant visuals for high-impact readability
Categorization filters for personalized subscription views
Clear renewal status and countdown indicators
Optimized for users who prefer dark mode and quick-glance functionality

Concept 2: Lite Theme

Concept 2 is a subscription management app designed to help users monitor, organize, and cancel recurring services with ease. I focused on crafting a calm, friendly visual aesthetic in this version.

The interface includes intuitive categorization (“Within 30 Days” vs. “Later”), detailed service pages, and clear CTAs for unsubscribing or renewing.

Design Highlights:

Soothing gradient and soft iconography to create a stress-free financial experience
3D emoji and illustrations to inject personality
Emphasis on clarity and simplicity for everyday usability
Full user flow: from onboarding and list view to editing and cancellation confirmation