PetLight Website
Bringing clarity and credibility to pet light therapy

Transforming trust through design.
Timeline: 6 months
Company: PetLight Therapy Center
My Role: Web Designer, Web Developer, Researcher
Tools: WordPress, Google Analytics
Problem Statement

Outdated. Unclear. Unconvincing.
The original site lacked visual appeal, had an off-brand tone, and failed to clearly explain what PetLight does. A confusing homepage, low search rankings, and poor conversion rates contributed to a decline in conversions.
The Why. Light therapy for pets is powerful, but only if people understand it. We needed a site that:
- Communicates the benefits of light therapy to non-medical pet owner
- Reflects PetLight’s expertise through calm, modern visuals
- Increases appointment calls and organic traffic
Visual refresh
Professional and soothing color palette, happy dog hero, and tagline front and center: “The leading provider in light therapy for animal rehabilitation”



SEO Strategy
To drive real-world outcomes, it was my aim to educate potential clients on concerns we treat, feature real patients to provide credibility, and improve SEO through the addition of content and metadata.
SEO-rich articles written for many conditions we treat, like IVDD, arthritis, and hip dysplasia

New “About Us” page highlighting real people behind the clinic, especially our holistic vet

Dedicated service & pricing pages for SEO clarity

Long-form client story use cases build emotional connection

Results
Efforts lead to a massive 450% increase in monthly sales leads.
Increased Conversions
Longer engagement
More active users
Update
The implementation of a new client management system allowed for online booking, increasing convenience for clients and thus conversions.


Explore More
Validating Session Names
To validate the Session names I created a few spreadsheets and sent them to 12 participants.
8% of English terms were updated
24% of Chinese terms were updated
Part 1
For the first half, participants were asked to describe what they believed each Session achieved based on its name.


Part 2
Part 2 | The second half revealed the intended purpose of each Session and asked the participant to react or brainstorm names.

Results
The feedback resulted in the change of several names, improving their clarity and differentiation. For example, the Session ‘Get Over It’ was renamed to ‘Recover’.
The team in Taiwan did the same with the Chinese naming.