PetLight Website

Bringing clarity and credibility to pet light therapy

Transforming trust through design.

Timeline: 6 months

Company: PetLight Therapy Center

My Role: Web Designer, Web Developer, Researcher

Tools: WordPress, Google Analytics

Problem Statement

Rufus

Outdated. Unclear. Unconvincing.
The original site lacked visual appeal, had an off-brand tone, and failed to clearly explain what PetLight does. A confusing homepage, low search rankings, and poor conversion rates contributed to a decline in conversions.

The Why. Light therapy for pets is powerful, but only if people understand it. We needed a site that:

  • Communicates the benefits of light therapy to non-medical pet owner
  • Reflects PetLight’s expertise through calm, modern visuals
  • Increases appointment calls and organic traffic
Before
After

Visual refresh

Professional and soothing color palette, happy dog hero, and tagline front and center: “The leading provider in light therapy for animal rehabilitation”

Hero image on desktop
Hero image on mobile

SEO Strategy

To drive real-world outcomes, it was my aim to educate potential clients on concerns we treat, feature real patients to provide credibility, and improve SEO through the addition of content and metadata.

SEO-rich articles written for many conditions we treat, like IVDD, arthritis, and hip dysplasia

New “About Us” page highlighting real people behind the clinic, especially our holistic vet

Dedicated service & pricing pages for SEO clarity

Long-form client story use cases build emotional connection

Results

Efforts lead to a massive 450% increase in monthly sales leads.

Increased Conversions

Clearer flows + better CTAs = more calls

Longer engagement

1m10s increase in average engagement time

More active users

370% more traffic to the site

Update

The implementation of a new client management system allowed for online booking, increasing convenience for clients and thus conversions.

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