UX Wizards Website

Building community through whimsy and Webflow

A digital home for a collaborative UX community. ✨

Timeline: 4 months

Community: UX Wizards

My Role: Researcher, Designer, Developer, Content Writer, Stakeholder

Tools: Webflow, Figma

Problem Statement

UXW MeetUp

UX Wizards is a grassroots UX community that grew rapidly during the pandemic. Continuous high-effort projects had resulted in volunteer burnout and strain among team members.

By the end of 2020, the Executive Board (including myself) recognized the need to rebrand the community to better manage expectations of members, volunteers, and newcomers. The goal was to position UX Wizards as a collaborative and welcoming learning community where active participation was encouraged.

Before
After

Updated visual language

Designing for personality and community magic to improve clarity, emotional appeal, and structure.

Vibrant and whimsical

Floating elements and member photos bring soul to the site

Responsive and adaptable

Designed to work across devices and screen sizes

Person-first content

Voice and visuals reflect real members, not just abstract ideals

Scope

My main focus of this project was the homepage but I ended up working on standardizing certain aspects throughout. I did almost all of the content writing as well.

Effort v. Impact matrix

As a team, we took stock of our current website and asked ourselves a few major questions:

  • What do we want to accomplish with the website?
  • What is our budget?
  • What pages are must-haves? What pages are nice-to-have?
  • What does success look like?

The homepage

I designed and built the homepage to quickly convey what UX Wizards is and guide users toward Meetup participation.

Wireframe
Final
  • Structured to reduce bounce
  • Responsive and accessible
  • Infused with visual identity and real member stories

Community-driven features

Features built for collaboration and recognition.

Quick Links Frequently referenced docs centralized
Volunteer Recognition Past and current contributors are listed and celebrated

Testimonials
Rotating member stories give life to the site

Working within constraints

Designing through limitations set by budget, team roles, and learning curve.

  • Shared Webflow account meant only one user editing at a time, making consistency difficult
  • Webflow had a learning curve that most team members found difficult
  • Shifting team roles led to mid-project strategy pivot
  • I stepped in across pages to ensure design consistency and meet launch timeline

Results

A more intentional community presence

  • Increased clarity for new members with intentional CTA to join via MeetUp
  • Strengthened UX Wizards’ identity as a playful, beginner-friendly space
  • Provides useful Quicklinks that current members frequently ask for
  • Gives recognition to current and past volunteers

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